A new generation has entered the workforce.

And IT embodies a spirit unlike generations before.

SkillsFuture

For SkillsFuture Singapore, we have captured the bold, indomitable spirit of this new generation in a campaign that encourages them to never stop exploring new skills.

Campaign KV for OOH and digital banners.

Campaign TVC, also adapted for digital channels and into cutdowns for social ads.

Early careerists were directed to our campaign site, where they could get further guidance.

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