I like to walk the path of curiosity. It’s taken me to some interesting places, a career in advertising being the most gloriously chaotic one so far.
I’m a copy-based advertising creative with a hunger for life and soft spot for stupid. I believe that the pursuit of writing great stories must be balanced with the act of turning life into one great story.
When I’m not writing, I’m pursuing my passions in movement artistry, confronting my mortality in the great outdoors or lost in my favourite open world and survival games.
Experience
Copywriter at MullenLowe Singapore
Jun 2021 - Present
Copywriter at Tribal Worldwide
Nov 2018 - Jun 2021
Junior Copywriter at Havas Singapore
Aug 2016 - Oct 2018
awards & accolades
Crowbar Awards - Jury (Design)
ADFEST - Entertainment Lotus: Audio Content (Bronze) for Audioboobs by Smile Makers
ADFEST - Radio & Audio Lotus: Branded Content/Podcasts (Bronze) for Audioboobs by Smile Makers
Campaign Brief Asia’s The Work for The Rooms That Remain
2025
Singapore’s Most Awarded Creatives - #87
Campaign Brief Asia’s The Work for Audioboobs by Smile Makers
Gong Awards - Best Use of Audio Content (Bronze) for Audioboobs by Smile Makers
Gong Awards - Best Use of Film, Radio & Audio Platforms (Bronze) for Audioboobs by Smile Makers
Gong Awards - Best Use of Branded Audio Content (Bronze) for Audioboobs by Smile Makers
Gong Awards - Gong For Good: Outdoor (Gold) for The Rooms That Remain
Gong Awards - Best Use of Non-digital Led Brand Brand Experiences & Activation (Bronze) for The Rooms That Remain
2024
Cannes Lions - Media Lions Shortlist for Eat Me If U Dare
Gong Awards - Best Integrated Social & Influencer Campaign (Silver) for Eat Me If U Dare
Gong Awards - Innovative Use of Influencers (Silver) for Eat Me If U Dare
Gong Awards - Best Use of Cultural Insights (Silver) for Eat Me If U Dare
Gong Awards - Best Use of Celebrities, Influencers & Key Opinion Leaders (Bronze)for Eat Me If U Dare
Gong Awards - Gong for Good: Social & Influencer (Bronze) for Eat Me If U Dare
2023
2022
Campaign Brief Asia’s The Work for IAMACCB
Gong Awards - Gong for Good: Design (Bronze) for IAMACCB
MARKIES Awards - Most Creative COVID-19 Response (Gold) for IAMACCB
MARKIES Awards - Most Creative: Digital (Gold) for IAMACCB
MARKIES Awards - Most Creative: Experiential (Bronze) for IAMACCB
2021
MARKIES Awards - Most Creative - Integrated Media (Gold) for Happy Haul-idays
2020
Sometimes I Yap
EDUCATION
NANYANG UNIVERSITY OF SINGAPORE
(Wee Kim Wee School of Communication and Information)
Bachelor of Communication Studies (Hons.)
2012-2016