National Museum of Singapore
Plastic has had enough of humans.
To promote the exhibition “Plastic: Remaking our World”, we orchestrated a break-up between Plastic and humans to lean into the love-hate relationship that we have with plastic.
It started with some break-up messages on social media.
Plastic THEN Went back into the dating scene.
Ads were inspired by dating culture and sketchy hookup ads.
We found some found common ground with the help of a couples therapist.
On a microsite, users are led to one of three endings that correspond to key areas in the exhibition.