Citibank

Citibank wanted to develop marketing communciations for Citi At Work, a programme that provides financial services to professionals and businesses.

We developed the Citi At Work Marketing Communications Playbook as well as the website for both employees and employers.

Citi At work

Website

For Employees

For Employers

PlayBook

We set the frameworks for communication within the Citi At Work programme and determined the tone of voice for all marketing communications related to the programme. Have a look at the key pages from the playbook below.

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